Scratch-Off Promotional Label Printing Service

A High-Impact Sales Activation Solution by Binh Duong Barcode

In highly competitive markets, product quality alone is no longer sufficient to secure consumer loyalty and drive sustainable growth. Brands must continuously innovate their sales activation and consumer engagement strategies to stand out at the point of purchase. One proven and cost-effective solution widely adopted across FMCG, agriculture, beverages, cosmetics, and retail industries is scratch-off promotional labels.

In Vietnam, demand for this solution has grown rapidly as enterprises seek tools that can increase sales velocity, collect consumer data, and protect brand integrity. With extensive experience in barcode, labeling, and variable data printing, Binh Duong Barcode Company provides a professional, secure, and scalable scratch-off label printing service, tailored to modern promotional campaigns.

What Are Scratch-Off Promotional Labels?

Scratch-off promotional labels are labels featuring a concealing scratch layer (silver or colored coating) that hides information such as:

• Winning codes

• Variable QR codes

• Product authentication codes

• Promotion or reward participation codes

Consumers reveal the information only after scratching, creating curiosity, excitement, and direct interaction with the brand.

Unlike traditional promotions that rely heavily on sales staff or offline processes, scratch-off labels:

• Are attached directly to the product

• Work independently of sales channels

• Are easy to deploy at scale

• Can be fully integrated with digital systems for tracking and analytics

Strategic Business Value of Scratch-Off Labels

1. Immediate Sales Stimulation

Scratch-off mechanics trigger impulse buying and repeat purchases by leveraging consumer psychology. Brands commonly use them to:

• Accelerate sell-through

• Reduce inventory backlog

• Boost short-term revenue during campaigns

This makes scratch-off labels particularly effective for seasonal products and fast-moving consumer goods.

2. Consumer Data Collection & Digital Engagement

When combined with QR codes or SMS verification systems, scratch-off labels become powerful data tools. Businesses can collect:

• Phone numbers

• Geographic distribution data

• Purchase frequency

• Campaign performance by channel or distributor

This data enables more accurate CRM, remarketing, and channel optimization.

3. Anti-Counterfeiting & Brand Protection

Each label can be printed with:

• A unique, non-repeating code

• An online authentication mechanism

Consumers can verify product authenticity, while brands can monitor abnormal redemption patterns and identify counterfeit risks in real time.

Scratch-Off Label Printing Services at Binh Duong Barcode

1. Advanced Printing Technology & Quality Control

Binh Duong Barcode utilizes:

• Digital variable data printing

• Offset and flexographic printing for large volumes

• High-quality scratch-off coatings (silver, color, eco-friendly options)

This ensures:

• Easy and clean scratching

• Zero visibility of hidden information before scratching

• Strong adhesion across different packaging materials

2. 100% Variable Winning Codes & QR Codes

Each label can contain:

• One unique winning or reward code

• One unique QR code

• Secure data mapping to the client’s backend system

Suitable for:

• “Scratch & Win” promotions

• Loyalty and point-collection programs

• Online mini-games and prize redemption platforms

3. Multi-Layer Data Security

Security is a core requirement in promotional labeling. Our process includes:

• Randomized code generation

• Strict quantity control per production batch

• Access-based data management

• NDA support for sensitive campaigns

This level of protection is essential for:

• Large-scale FMCG brands

• National or regional promotions

• High-value reward campaigns

4. Wide Range of Materials & Applications

Scratch-off labels can be produced on:

• Paper labels

• PP, PET plastic labels

• Roll labels for automatic labeling lines

• Water-resistant and abrasion-resistant labels

Ideal for:

• Packaged agricultural products

• Fertilizers and crop protection products

• Beverages and processed foods

• Cosmetics and consumer goods

Professional Implementation Process

1. Campaign consultation: objectives, scale, budget, timeline

2. Label design & promotion logic setup

3. Secure code generation & data validation

4. Printing, scratch coating & quality inspection

5. Delivery and technical support throughout the campaign

This structured process helps brands:

• Minimize fraud risk

• Control production costs

• Launch campaigns on schedule

Why Choose Binh Duong Barcode?

• Deep expertise in labels, barcodes, and variable data printing

• Strong understanding of marketing activation and distribution challenges

• In-house production (no outsourcing)

• Flexible solutions for different B2B business models

• Long-term technical support beyond printing

Conclusion

Scratch-off promotional labels are no longer just a printing product—they are a strategic growth tool for increasing sales, collecting consumer insights, and safeguarding brand value. When implemented correctly, they deliver measurable ROI and long-term data advantages.

With modern technology, proven execution capability, and a solution-oriented mindset, Binh Duong Barcode Company is a reliable partner for businesses seeking a secure, scalable, and effective scratch-off label printing solution.